Overview Report
Product Description
Fickle consumers choose their own way, despite the shifting winds of sentiment and collective effervescence of media and opinion analysts. While some events are part of true long-term trends, most tech success stories are rendered to the status of hype, myth, or misinformation. Distinguishing fact from fancy and niche from mainstream sets apart the informed from the less successful.
During a simultaneous global economic downturn and release of widely publicized tech products, American consumers are again shifting their usage patterns, this time in seemingly unexpected ways. Bucking the mainstream, segments are creating their own unique balance between Smartphones and Basic Mobile Phones, Mobile and Desktop PCs, and how they print and share documents and images. Furthermore, both elite and pedestrian, experienced and newbie, and young and old consumers are shifting the ways they use technology and consumer electronics products for their entertainment, communication, productivity, shopping, imaging and storage.
How market adoption actually happens today confounds the simple one-dimensional portrayal of early adopters setting the stage for later adopters. Now is a time of both opportunity and danger, where information based on more than assumptions can make a serious difference.
The MetaFacts Technology User Profile Overview Report, now in its 28th successive year, delivers, in a concise format, analysis of major technology industry myths and trends, key market factors, top-level market shares, and market segmentation, all linked to solid market data. The comprehensive information package includes a concise qualitative executive summary coupled with a deeper dive, revealing a full quantitative understanding.
View findings in 25 pages of executive summary analysis, 200+ pages of charts and graphs, all supported by 95+ pages of detailed tables. The complete, 300+ page report is delivered to you electronically. This edition is for the U.S. based on the 2010 wave of Technology User Profile.
During a simultaneous global economic downturn and release of widely publicized tech products, American consumers are again shifting their usage patterns, this time in seemingly unexpected ways. Bucking the mainstream, segments are creating their own unique balance between Smartphones and Basic Mobile Phones, Mobile and Desktop PCs, and how they print and share documents and images. Furthermore, both elite and pedestrian, experienced and newbie, and young and old consumers are shifting the ways they use technology and consumer electronics products for their entertainment, communication, productivity, shopping, imaging and storage.
How market adoption actually happens today confounds the simple one-dimensional portrayal of early adopters setting the stage for later adopters. Now is a time of both opportunity and danger, where information based on more than assumptions can make a serious difference.
The MetaFacts Technology User Profile Overview Report, now in its 28th successive year, delivers, in a concise format, analysis of major technology industry myths and trends, key market factors, top-level market shares, and market segmentation, all linked to solid market data. The comprehensive information package includes a concise qualitative executive summary coupled with a deeper dive, revealing a full quantitative understanding.
View findings in 25 pages of executive summary analysis, 200+ pages of charts and graphs, all supported by 95+ pages of detailed tables. The complete, 300+ page report is delivered to you electronically. This edition is for the U.S. based on the 2010 wave of Technology User Profile.
